Google Wave is a project announced by Google at the Google I/O conference on May 28, 2009 [see above video] It is a web application and computing platform designed to bring together e-mail, instant messaging, wiki, and social networking, with a strong collaborative focus, mixed with spellchecker and translator extensions, which are able to work in concert, in real-time. It is planned to be released later in 2009.
Find out more about Google Wave
Friday, June 26, 2009
Thursday, May 7, 2009
How To Choose Your SEO Keywords
Choosing good SEO keywords is the key to promoting your website and reaching your target audience. Why? Because is the key to smart internet marketing success when competing with other online business that also focus on your targeted audience.
Before you start writing down keywords you should think like a normal person searching online. What would someone type into Google when looking for your product or services? Keeping that in mind here are a few tips to help you go find your keywords.
Brainstorm
The first step is to brainstorm keyword ideas as they pop in your head and write them down. A good idea is to talk to other people and customers to get an idea of what they think of when looking for your product.
Use Online Tools
Keyword search tools can be used to help you think out of the box. For example, if you type in "hat" these tools will give you top search terms that include the world "hat" including "red hat" or "nba hat". The list can go on and on.
Start Picking
After your research its time to choose some keywords by deciding which ones are going to provide you with the best return on your investment.
Analyze
Now that you've chosen your keywords watch your analytics carefully to decide exactly which ones are reaching your online goals and change as needed.
If you feel overwhelmed by this process, it may be time to find a professional agency or freelancer that is well versed in SEO and can provide you with everything you need the first time around so you won't have to change it later. That's smart internet marketing.
Thursday, April 23, 2009
10 Ways To Promote Your Company Blog
Many companies hire internet marketing companies to set up their blogs, design their social media profiles, write a few articles and then the experience is over!
But what happens after everything is setup? How can you use smart internet marketing to promote your company blog and get readers interested in your brand? Here are 10 tips to put you on the right track.
1. Find some high ranking blogs, websites, and other sites and start exchanging links on blog roll.
2. Make sure you sign up for Google Analytics and track your web statistics
3. Submit your RSS feed and url to rss and blog directories as well as search engines
4. Comment on other blogs that are within your industry and that has an influence on their readers.
5. Post, post and post at least 3 to 5 times per week. Content is probably the number one reason a blog boost to number one.
6. Be polite by always responding to comments on your blog as well as thanking other bloggers who have linked to you. Also, always site where you got your story lead or content.
7. Don't be afraid to interview other bloggers.
8. Use your blog to get media credentials
9. Get off the computer and network with your targeted audience. Add your blog address to your business card.
10. Promote your blog using social media networks.
But what happens after everything is setup? How can you use smart internet marketing to promote your company blog and get readers interested in your brand? Here are 10 tips to put you on the right track.
1. Find some high ranking blogs, websites, and other sites and start exchanging links on blog roll.
2. Make sure you sign up for Google Analytics and track your web statistics
3. Submit your RSS feed and url to rss and blog directories as well as search engines
4. Comment on other blogs that are within your industry and that has an influence on their readers.
5. Post, post and post at least 3 to 5 times per week. Content is probably the number one reason a blog boost to number one.
6. Be polite by always responding to comments on your blog as well as thanking other bloggers who have linked to you. Also, always site where you got your story lead or content.
7. Don't be afraid to interview other bloggers.
8. Use your blog to get media credentials
9. Get off the computer and network with your targeted audience. Add your blog address to your business card.
10. Promote your blog using social media networks.
Thursday, April 2, 2009
Should You Hire A Internet Marketing Company?
One question that should be answer before you start marketing your business online is... "Should I hire a internet marketing company?". The benefits of hiring a internet marketing company are amazing but many people doubt making the investment because they don't understand exactly how important hiring one can be. Enter the age of smart internet marketing which allows you to get it right the first time and start reaping the benefits today.
However, if you are still hesitant here are a few questions to ask yourself:
Question 1: How important is internet marketing to the growth and success of my company?
Things to consider: Am I in competitive market? Do I want to make sales outside of my community? Do I plan to expand?
Question 2: Do I understand how to increase my presence online through link building?
Things To Consider: Do I know how to obtain high quality inbound links? Do I know which links to avoid? Do I understand how to get search engines to pay attention to me?
Question 3: Can I optimize my website via meta-tags, title pages, product descriptions, and key word phrases?
Things to consider: Do I know how to find high value keywords that relate to my website? Do I know the best way to insert words into my meta-tags? Do I understand html, headings, and title pages?
If you cannot confidently answer these question with the expertise needed you may want to think about hiring an internet marketing agency.
Sunday, March 29, 2009
Marketing Job Titles
Agency Account Coordinator
Provides administrative and customer service support to Account Executives, Media Planners, and Client Services Managers. Assists with advertising and media research; client reports and presentations; and project coordination, timelines, and budgets. Responds to client needs and requests.
Agency Account Executive
Manages accounts of advertising clients. Helps clients develop advertising strategies; media plans; and solutions to creative, logistical, and technical problems. Responsible for estimating costs and monitoring project timelines. Involved in new business development.
Agency Account Planner
Acts as the bridge between the customer and the agency’s account, creative, and media teams. Gains insights into customer attitudes and needs through quantitative research; qualitative research including focus groups; and competitive analysis. Translates customer insights into advertising, brand, and creative strategies.
Agency Account Supervisor/Director
Supervises Account Executives in the management of agency accounts. Oversees formulation of advertising strategies; the internal direction of accounts including creative, media, and traffic; and timelines and budgets. Involved in new business development.
Agency Assistant Account Executive
(See Account Executive) Assists in the day-to-day management of accounts under the supervision of the Account Executive.
Agency Client Services Manager
Oversees client relationships, internal-team relationships, and account operations during the planning, development, and execution of advertising campaigns. Responsible for client communications with regard to advertising needs and requests, budgets, workflow, and billing. Participates in new business development efforts.
Agency New Business Development Specialist
Specializes in developing new accounts and augmenting the business of existing accounts. Identifies prospects’ advertising, marketing, and business issues and matches these with agency capabilities and ideas. Develops strategies and tactics for pursuing selected prospects. Participates in sales presentations, negotiations, and sales closings.
Associate Product Manager
(See Product Manager) Under the supervision of the Product Manager, is responsible for the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch.
Brand Manager
Develops and implements the brand strategy of a product or service. Positions products and services in the marketplace. Plans and executes brand marketing and advertising programs to raise brand awareness and value. Sets the direction of brands through awareness of market research and consumer trends.
B-to-B Product Manager
(See Product Manager) A Product Manager with responsibilities for a business-to-business (B2B) product or service.
Chief Marketing Officer
Oversees the planning, development, and execution of an organization’s marketing and advertising activities. Responsibilities can include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.
Consumer Product Manager
(See Product Manager) A B2C Product Manager with responsibilities for a consumer product or service.
Direct Marketing Manager
Oversees the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling. Designs campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral. Develops return-on-investment goals, testing plans, and segmentation strategies.
Email Marketing Manager/Specialist
Conceives and executes Email Marketing programs to increase customer acquisition, retention, and conversion rates. Develops communication plans; segmentation strategies; and online offers. Evaluates effectiveness of email communications. Works with design and copywriting teams on creative treatments.
Event Marketing Specialist
Develops and executes marketing plans for trade shows, conventions, seminars, and other events. Supports the marketing of existing and new products and services. Coordinates advertising, marketing communications, and public relations efforts. Measures success of events.
Event Planner / Manager
Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events. Oversees event budgets, timelines, ordering, and logistics. Researches and selects venues, vendors, and other resources. Also can be responsible for creating event marketing plans.
Market Researcher
Determines demand for new and existing products and services through the use of statistical procedures and data analysis. Gathers and analyzes data on competitor activity; and on customer demographics, buying habits, and preferences. Forecasts consumer and industry trends. Designs surveys, opinion polls, and questionnaires.
Product Manager
Develops strategies to ensure the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch. Communicates needs and requirements across the organization with market research; design/engineering; promotions; packaging; marketing communications; and outside vendors. Also manages and coordinates timelines and budgets.
Marketing Communications Manager
Plans, directs, and implements an organization’s marketing communications activities. Responsible for communicating consistent messages across print and electronic media. Ensures that key, strategic messages are communicated effectively to target audiences. Produces, or acts as liaison with firms that produce, public relations materials, advertising, and marketing collateral.
Marketing Database Manager
Manages database systems designed to analyze and increase customer value. Generates marketing lists; segmentation, contact, and testing plans; and campaign reports. Analyzes customer preferences, trends, profiles, and purchase histories. Identifies factors that influence and are predictive of customer behavior.
Marketing Director
Conceives and executes marketing strategies and programs to increase the profitability of new and existing products and services. Responsible for pricing policies; product and market development; and gathering, analyzing, and utilizing market research. Also manages advertising and marketing communications activities.
Marketing Manager
(See Marketing Director) Under the supervision of the Marketing Director, conceives and executes marketing strategies and programs to increase the profitability of a product or service.
Media Buyer
Purchases and places print, radio, TV, and online advertising. Works for advertising agencies or directly for advertising clients. Negotiates rates with media outlets and recommends media buying opportunities. Also conducts post-buy media analysis and tracks and reports on results.
Media Coordinator
Provides administrative and customer service support to Media Planners and Media Buyers. Assists with media research, reports, and record keeping; the evaluation of new media opportunities; and advertising placement. Also responds to client needs and requests.
Media Planner
(See Media Supervisor) Develops, executes, and monitors media plans for advertising clients under the supervision of the Media Supervisor.
Media Research Analyst
Measures the effectiveness of print, radio, TV, and online advertising using various research and statistical methods. Develops measurement strategies and goals to support client decision-making and planning. Analyzes and reports on the returns on investment of advertising campaigns.
Media Supervisor
Develops, executes, and monitors media plans for advertising clients. Analyzes the audiences, content, and ratings of a wide range of media outlets. Within specified budgets, selects the media outlets, target audiences, scheduling, and geographic emphasis, which enable clients to achieve their advertising and marketing objectives.
Online Marketing Director
Develops and implements marketing programs using websites; email; online advertising and promotions; and search-engine marketing (SEM/SEO). Conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling. Oversees online market analysis.
Online Marketing Manager
(See Online Marketing Director) Under the supervision of the Online Marketing Director, conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling.
Online Promotions Manager
Using media including email and websites, conceives and implements online promotional programs to raise customer acquisition and retention rates. Creates strategies for targeting and gaining access to existing and new markets. Oversees promotional communications and develops tie-ins and partnerships.
Online/Interactive Media Buyer
(See Media Buyer) A Media Buyer who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.
Online/Interactive Media Planner
(See Media Planner) A Media Planner who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.
Search Engine Marketer
Creates, analyzes, and tracks paid-search marketing campaigns. Formulates bidding and keyword strategies with major search engines such as Google & Yahoo. Monitors, tests, and adjusts campaigns to raise customer click-through and conversion rates. Can advise online marketers on increasing website rankings through adjustments to website content.
Search Engine Optimization (SEO) Specialist
Raises the rankings of websites in search engines without the use of paid listings. Develops keyword and linking strategies to improve website search results. Boosts rankings by making revisions to website structure and copy. Analyzes and reports on results of SEO campaigns.
Provides administrative and customer service support to Account Executives, Media Planners, and Client Services Managers. Assists with advertising and media research; client reports and presentations; and project coordination, timelines, and budgets. Responds to client needs and requests.
Agency Account Executive
Manages accounts of advertising clients. Helps clients develop advertising strategies; media plans; and solutions to creative, logistical, and technical problems. Responsible for estimating costs and monitoring project timelines. Involved in new business development.
Agency Account Planner
Acts as the bridge between the customer and the agency’s account, creative, and media teams. Gains insights into customer attitudes and needs through quantitative research; qualitative research including focus groups; and competitive analysis. Translates customer insights into advertising, brand, and creative strategies.
Agency Account Supervisor/Director
Supervises Account Executives in the management of agency accounts. Oversees formulation of advertising strategies; the internal direction of accounts including creative, media, and traffic; and timelines and budgets. Involved in new business development.
Agency Assistant Account Executive
(See Account Executive) Assists in the day-to-day management of accounts under the supervision of the Account Executive.
Agency Client Services Manager
Oversees client relationships, internal-team relationships, and account operations during the planning, development, and execution of advertising campaigns. Responsible for client communications with regard to advertising needs and requests, budgets, workflow, and billing. Participates in new business development efforts.
Agency New Business Development Specialist
Specializes in developing new accounts and augmenting the business of existing accounts. Identifies prospects’ advertising, marketing, and business issues and matches these with agency capabilities and ideas. Develops strategies and tactics for pursuing selected prospects. Participates in sales presentations, negotiations, and sales closings.
Associate Product Manager
(See Product Manager) Under the supervision of the Product Manager, is responsible for the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch.
Brand Manager
Develops and implements the brand strategy of a product or service. Positions products and services in the marketplace. Plans and executes brand marketing and advertising programs to raise brand awareness and value. Sets the direction of brands through awareness of market research and consumer trends.
B-to-B Product Manager
(See Product Manager) A Product Manager with responsibilities for a business-to-business (B2B) product or service.
Chief Marketing Officer
Oversees the planning, development, and execution of an organization’s marketing and advertising activities. Responsibilities can include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.
Consumer Product Manager
(See Product Manager) A B2C Product Manager with responsibilities for a consumer product or service.
Direct Marketing Manager
Oversees the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling. Designs campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral. Develops return-on-investment goals, testing plans, and segmentation strategies.
Email Marketing Manager/Specialist
Conceives and executes Email Marketing programs to increase customer acquisition, retention, and conversion rates. Develops communication plans; segmentation strategies; and online offers. Evaluates effectiveness of email communications. Works with design and copywriting teams on creative treatments.
Event Marketing Specialist
Develops and executes marketing plans for trade shows, conventions, seminars, and other events. Supports the marketing of existing and new products and services. Coordinates advertising, marketing communications, and public relations efforts. Measures success of events.
Event Planner / Manager
Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events. Oversees event budgets, timelines, ordering, and logistics. Researches and selects venues, vendors, and other resources. Also can be responsible for creating event marketing plans.
Market Researcher
Determines demand for new and existing products and services through the use of statistical procedures and data analysis. Gathers and analyzes data on competitor activity; and on customer demographics, buying habits, and preferences. Forecasts consumer and industry trends. Designs surveys, opinion polls, and questionnaires.
Product Manager
Develops strategies to ensure the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch. Communicates needs and requirements across the organization with market research; design/engineering; promotions; packaging; marketing communications; and outside vendors. Also manages and coordinates timelines and budgets.
Marketing Communications Manager
Plans, directs, and implements an organization’s marketing communications activities. Responsible for communicating consistent messages across print and electronic media. Ensures that key, strategic messages are communicated effectively to target audiences. Produces, or acts as liaison with firms that produce, public relations materials, advertising, and marketing collateral.
Marketing Database Manager
Manages database systems designed to analyze and increase customer value. Generates marketing lists; segmentation, contact, and testing plans; and campaign reports. Analyzes customer preferences, trends, profiles, and purchase histories. Identifies factors that influence and are predictive of customer behavior.
Marketing Director
Conceives and executes marketing strategies and programs to increase the profitability of new and existing products and services. Responsible for pricing policies; product and market development; and gathering, analyzing, and utilizing market research. Also manages advertising and marketing communications activities.
Marketing Manager
(See Marketing Director) Under the supervision of the Marketing Director, conceives and executes marketing strategies and programs to increase the profitability of a product or service.
Media Buyer
Purchases and places print, radio, TV, and online advertising. Works for advertising agencies or directly for advertising clients. Negotiates rates with media outlets and recommends media buying opportunities. Also conducts post-buy media analysis and tracks and reports on results.
Media Coordinator
Provides administrative and customer service support to Media Planners and Media Buyers. Assists with media research, reports, and record keeping; the evaluation of new media opportunities; and advertising placement. Also responds to client needs and requests.
Media Planner
(See Media Supervisor) Develops, executes, and monitors media plans for advertising clients under the supervision of the Media Supervisor.
Media Research Analyst
Measures the effectiveness of print, radio, TV, and online advertising using various research and statistical methods. Develops measurement strategies and goals to support client decision-making and planning. Analyzes and reports on the returns on investment of advertising campaigns.
Media Supervisor
Develops, executes, and monitors media plans for advertising clients. Analyzes the audiences, content, and ratings of a wide range of media outlets. Within specified budgets, selects the media outlets, target audiences, scheduling, and geographic emphasis, which enable clients to achieve their advertising and marketing objectives.
Online Marketing Director
Develops and implements marketing programs using websites; email; online advertising and promotions; and search-engine marketing (SEM/SEO). Conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling. Oversees online market analysis.
Online Marketing Manager
(See Online Marketing Director) Under the supervision of the Online Marketing Director, conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling.
Online Promotions Manager
Using media including email and websites, conceives and implements online promotional programs to raise customer acquisition and retention rates. Creates strategies for targeting and gaining access to existing and new markets. Oversees promotional communications and develops tie-ins and partnerships.
Online/Interactive Media Buyer
(See Media Buyer) A Media Buyer who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.
Online/Interactive Media Planner
(See Media Planner) A Media Planner who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.
Search Engine Marketer
Creates, analyzes, and tracks paid-search marketing campaigns. Formulates bidding and keyword strategies with major search engines such as Google & Yahoo. Monitors, tests, and adjusts campaigns to raise customer click-through and conversion rates. Can advise online marketers on increasing website rankings through adjustments to website content.
Search Engine Optimization (SEO) Specialist
Raises the rankings of websites in search engines without the use of paid listings. Develops keyword and linking strategies to improve website search results. Boosts rankings by making revisions to website structure and copy. Analyzes and reports on results of SEO campaigns.
Thursday, March 26, 2009
Is Your Website Hindering Your SEO?
Good or bad...SEO affects your website. If you are having problems climbing above your competition it's time to take a close look at your website and decide if its affecting your SEO.
There are a few things that your website should NOT have:
1. Too Many Images. Images are great and they allow you to have a great looking website but search engines don't recognize links that are mad in graphics. Text format links are much better.
2. Flash. You can use it but use it creatively. Allowing flash to be one part of your website just for eye candy is a great idea. The rest of your website should be plain text.
3. Invisible Text. Search engines hate this so don't do it or you will be put on a black list.
4. Search Engine Vision. Oxymoron? Nope. Build your site for you users not for a search engine and the search engine will like you better. This means to leave doorway and gateway pages behind.
5. Randomly Place Keywords. Smart internet marketing comes into play here. You picked your keywords and that's great, but you still should put them in the right places including your Title tag.
6. Bad Links. Swapping links with a banned website is like supporting the bad neighbor with the trash in his yard. Reciprocal links are great as long as they are relevant links to good websites
Sometimes bad SEO can effect the best of us. But if you stay informed you will know what's right and what's wrong and you won't have to start all over.
Thursday, March 19, 2009
3 Great Beginner SEO Videos
Here are three great informative videos on SEO and smart internet marketing. If you are a beginner...these are must watches!
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