Don’t You Wanna Be at the Top of the List?

Let’s say you’re a neurosurgeon. You want to be known as the best neurosurgeon in town, but you know there are others out there. Unfortunately, if I need an operation and google “neurosurgeon,” not only do you not come up at the top of the list, you aren’t even on the first page. Turns out your main competitor, your crosstown rival, is number one. The guy gets all the best awards, rankings, and he even comes up first on the internet!

How does he do it? Through an emerging industry called SEO (Search Engine Optimization) and smart internet marketing. You can use SEO to make sure that your name and website has more online presence, that when sick patients need your services, you are not only on the first page, but at the top of the list!

Of course, to get there takes hard work, but you know that, you’ve been working hard for years. It’s just a matter of online priority, and that’s what where we come in. So if you want to keep up with the current of ever changing technology in 2010 and throughout the decade, leave it to us! Pretty soon, you will be number one.

The Hidden Potential of Smartphone Internet Marketing

In a sense, all internet marketing is smartphone marketing, as these gadgets are “smart” enough to access the web anywhere, anytime. And just like everyone else, people on the go have to buy food, furniture, and electronics, lease their cars, find heath insurance, and more—so why not target these users as well?

Of course, some websites are more capable of tapping into smartphone potential than others. Sites and blogs designed with mobile compatibility are at the top of the food chain—nobody wants to scroll endlessly to the side to browse a page last optimized for Internet Explorer.

That being said, content is just as important. There are certain websites you just don’t want to read on a tiny smartphone screen: in-depth articles, FAQ pages, forms to fill out. Smartphoners want information as bite-sized as the iPhones and BlackBerrys they’re using to read it.

But do you know what else they want? Local listings. Mobile users check for local directions and businesses almost as often as they text—and whether it’s restaurants, movie times, or a local salon for a quick manicure, they’re going to find it on their phones.

So, how does all of that fit into your internet marketing plan? For one thing, try to make a presence on bite-sized websites like Twitter and Facebook, in addition to pimping your SEO techniques to support a presence on Google Maps and other local resources.

Google Realtime Results

Google made this great video showing you some of its realtime results it pulls from twitter and other places. Pretty cool!

Want World Domination? Read this post…

Throughout history, people always wanted to dominate the world! Nowadays, it’s no longer about world domination – it’s all about google domination. Yup, if you really want power, fame and fortune, you need a good strategy to dominate the world’s leading search engine - you need to rank as #1 on google.

Of course that it is our job to help your website climb on top various search engines and rank as the best in the business, but if you want to know more about SEO you might consider picking up this new book called “SEO Made Simple: Strategies For Dominating The World's Largest Search Engine.”

It’s a handy little guide that can always help you understand what’s behind all of this SEO mumbo- jumbo and weird web lingo and teach you some interesting techniques and tricks that you can always utilize and tweak on your website. It’ll teach you all the basics and elementary stuff like link building, on-page optimization, off-page optimization, and world domination. Ah… actually, not sure about the world domination thingy.

So if you’re just launching a business or have a friend that is starting a new venture – this book will be the perfect gift! Well, this book and our services of course…

If a company is not on Google, does the company exist?

I know it’s kinda sleazy, but go ahead… google yourself! Really, I dare you! Come on, google your company’s name and see what comes up. What? Nothing comes up? Can’t be. Oh, your competitors come up. Well, that’s not good!

Did you ever hear about the philosophical debate “If a tree falls in the forest and it doesn’t come up on google – does it make a difference?” Hey, you can ask yourself the same question when it comes to your business too. Because when the internet is google, you have to secure yourself a place at the top, or nobody will care about you.

SEO is more than just a nice to have. In these days, advertising campaign is the new nice to have and SEO means just about everything. Millions of prospective customers are surfing the internet right now, and you have to make sure that when they need the services you provide, they will get to you and you alone! Not having a clear SEO roadmap is basically losing money. Every day. Every minute. Every second.

By the way, ranking high up on google is not that complicated. All you have to do is open your mind and join the internet marketing revolution.

So think about it over Christmas. Maybe you can ask Santa for a better ranking on search engines. Or maybe you can just contact Ajax Union. Because we’re much closer than the North Pole!

Happy New Year from the Ajax Union team!

Why would an FAQ page rank above a site's homepage?

Alex asks:

"Sometimes, when you search for a company or so, you won't get the main page as a search result. For example, you search for *example-company-name* and get their FAQ page listed first. How does that happen and how can we avoid it on our own websites?"

Search Engine Marketing Ethics- Google Yourself?

Search marketing is all about doing what you can to bring your name and your brand in front of prospects to increase sales. People use keywords, pay-per-click, sponsored links and a myriad of other ways to move their links to the top of the SERPs (Search Engine Results Pages.) All's fair in love and business, right?

It seems game is changing, according to the gang at Google, anyway. Google has long been known as the king of search engines by many people and they offer some great services to help anyone doing business online. Some people are taking umbrage with Google's efforts into marketing oneself, however. Google is offering reputation management services. Google suggests if you don't like what you find when you "Google yourself," well, simply create some information you do like and load it up with keywords and other search engine friendly fare.

The specific phrase used on Google blog is "proactively publish information." The blog talks about publishing blog posts with flattering photos to try to overcome negative photos or asking people to write positive reviews about your company to compensate for some that may not paint such a pretty picture. Reputation management is nothing new in search marketing- people have been doing it since the dawn of the Internet age. Somehow, Google advising it seems a bit unseemly, though, doesn't it? Maybe they will publish some other blog posts to knock this one off the first page of the SERPs. After all, whose reputation should they be managing- yours and mine- or their own?